Meet the Expert Behind This Tool
Muhammad Usama
Paid Ads & Performance Marketing Specialist
I help restaurants, cloud kitchens, and food businesses turn advertising spend into measurable results — more orders, more reservations, and sustainable growth.
Why I Built This Calculator
"After working with 100+ restaurant clients, I noticed the same pattern over and over: owners didn't know if they were actually making money on delivery orders."
They'd show me their Uber Eats dashboards with thousands of orders, their busy kitchens, their growing revenue numbers. But when we sat down and calculated the real margins — after platform commissions, after marketing spend, after food costs — many discovered they were losing money on every single delivery order.
That's why I built this free calculator — to give every food business owner the clarity they need in under 60 seconds. No spreadsheets, no consultants, no guesswork. Just the truth about your numbers.
7+ Years in Food Business Marketing
My journey started in 2017, managing Facebook ads for a small restaurant chain. I quickly realized that food businesses are unique — seasonal demand, tight margins, complex delivery ecosystems, and customers who make decisions based on cravings, not logic.
Clients I've Worked With
Fine Dining Restaurants
New York & London
Cloud Kitchens
5+ virtual brands each
Food Trucks
Local to city-wide scaling
Nightlife Venues
Filling slow nights
Franchise Groups
20+ locations managed
Ghost Kitchens
Zero to profitability
Today, I work with clients across USA, UK, Canada, France, Thailand, UAE, and beyond. My focus remains the same: turning ad spend into real business results — orders, reservations, and sustainable profit.
What Makes Me Different
Not just another ads guy — a food business specialist
Food Industry Focus
I only work with restaurants and food businesses. This isn't a sideline — it's my entire specialty. I understand seasonality, delivery platforms, and how customers actually decide where to eat.
Profit-First Approach
I don't optimize for impressions or clicks. I optimize for profit. Every campaign decision is based on whether it puts more money in your pocket, not vanity metrics.
Full Ecosystem Knowledge
I understand how ads connect to your POS, reservation systems, delivery platforms, and CRM. This means campaigns that actually integrate with how your business operates.
Long-Term Partnership
I don't do one-off campaigns and disappear. I build advertising systems that work month after month, adapting as your business grows and markets change.
Platforms & Expertise
I work across the entire restaurant marketing ecosystem
Paid Advertising
Meta Ads (Facebook & Instagram), Google Ads including Search, Local, Display, and conversion-focused campaigns.
Reservation Systems
SevenRooms, OpenTable, Resy, and custom booking integrations that connect ads to actual reservations.
Delivery Platforms
Uber Eats, DoorDash, Deliveroo, Grubhub — understanding commission structures and optimizing for profitability.
Analytics & Tracking
Google Analytics, Meta Pixel, conversion tracking, and attribution modeling to measure real ROI.
Automation & CRM
Zapier, Make, Monday.com, and CRM integrations for lead nurturing and workflow automation.
Menu & Pricing Strategy
Menu engineering, delivery pricing optimization, and margin analysis to maximize profitability.
Results I've Delivered
Real outcomes for real food businesses
Helped restaurants fill tables during slow periods with targeted campaigns that brought in quality diners.
Cut ineffective campaigns and focused budgets on high-intent audiences that actually convert.
Built advertising systems that deliver consistent results, not short-term spikes that disappear.
Helped clients scale ad budgets responsibly while maintaining profitability and ROAS targets.
How I Work
A structured, data-driven approach to every project
Discovery & Strategy
We start by understanding your business, goals, current challenges, and target customers before any campaign goes live.
Campaign Architecture
I build campaigns with proper structure, naming conventions, and tracking — no messy setups that break over time.
Launch & Optimize
Continuous monitoring, A/B testing, and improvement based on real performance data, not assumptions.
Report & Scale
Clear, honest reporting on what's working. Then we scale winners and cut losers to maximize your ROI.
Ready to Grow Your Food Business?
Whether you need help with paid advertising, delivery platform optimization, or a complete marketing strategy — I'm here to help you achieve real, measurable results.
Free consultation available — Let's discuss your project!